Joe Biden’s campaign will reportedly resume running negative campaign ads against President Trump following his decision to leave the hospital and return to the White House.
The negative digital and TV ads would soon be returning, a person familiar with the Biden campaign’s plans told Bloomberg on Wednesday. Trump announced that he tested positive for COVID-19 on Friday and was later taken to Walter Reed National Military Medical Center, where he spent three days before returning to 1600 Pennsylvania Ave., in dramatic fashion, on Monday.
“Our campaign has always been about making the positive case for Joe Biden, but there’s a stark contrast between Vice President Biden and Donald Trump and their visions for our country,” said Biden campaign spokesman Mike Gwin.
The Biden team had said on Friday that it was asking TV stations to stop airing negative ads about Trump out of respect for his condition, and Biden himself called for a break in partisanship given the unprecedented development just a month away from the election.
“This cannot be a partisan moment. It must be an American moment. We have to come together as a nation,” the former vice president said in a Friday evening tweet.
This cannot be a partisan moment.
It must be an American moment.
We have to come together as a nation.
— Joe Biden (@JoeBiden) October 2, 2020
Regardless of the overture from the Biden campaign to limit negative advertising while Trump was hospitalized, the Trump team has pushed back and claimed that Biden’s team was still running the negative ads.
“Despite pledging to stop his negative advertising, nearly 100 negative Biden ads slandering the president and lying about his record have aired today while the president is at Walter Reed,” said Andrew Clark, Trump’s 2020 campaign rapid response director, on Fox News. “Meanwhile, Joe Biden has continued to attack the president in his speeches.”
Advertising Analytics said on Thursday, the day prior to the announcement of Trump’s diagnosis, the Biden campaign had run negative ads 324 times, according to Bloomberg. On Sunday, after the campaign said it would stop doing so, Advertising Analytics said that the number of negative ads had dropped to 17. Positive ads from the Biden campaign reportedly grew in number from 2,106 on Thursday to more than 5,000 on Sunday.
The Biden campaign also continued what it called “contrast” ads, which are supposed to highlight differences between the candidates without attacks. The campaign reportedly ran 7,125 contrast ads on Thursday, compared to 908 on Sunday.
The Washington Examiner reached out to the Biden campaign for comment.
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