To celebrate the high holiday of 4/20, cannabis brand Drew Martin and fragrance company Heretic Parfum collaborated on what they claim is the world’s first THC-infused fragrance.
The stoned scent costs $250 for a 50ml bottle and is exclusively available at Sweet Flower dispensaries around Los Angeles and via an online waitlist, according to the Hollywood Reporter. (“Who wants to smell like weed? We do,” advertises the waitlist website.)
“As you immerse yourself in this expertly layered and completely natural scent, our hope is that you experience a profound and exquisite connection with the ancient practice of harnessing the goodness of plants, which for us, is at the heart of everything we do,” Heretic Parfum founder Douglas Little — who previously helped Gwyneth Paltrow develop her notorious Goop Fragrance collection, including the This Smells Like My Vagina candle — told the publication.
The new scent, called The Herbalist, features lavender, hinoki, the “uplifting freshness of yuzu, grounding woodiness of frankincense.” It also includes the “stunning signature notes” of “the iconic sativa-hybrid cultivar Jack Herer, sun-grown on the Central Coast” — lemon, tangerine and newly crushed pine needles, according to an announcement on Drew Martin’s Instagram account. It includes actual cannabis and sugar cane alcohol.
“Cannabis is a special and powerful plant,” the eponymous founder, Drew Martin, said. “Many use the plant therapeutically, many more use it for fun or relaxation. The Herbalist is another expression of this plant that resists categorization. I hope it can play a role in expanding people’s understanding of cannabis.”
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